OTT, the new trendsetter in the world of entertainment, has immensely grown in the past few years, thanks to the internet. Tons of OTT applications have popped up and are delivering awesome content 24/7 through their platforms.
Netflix has emerged as the giant in the OTT space streaming third-party content along with its range of Netflix Originals. Films, shows, series, documentaries, specials and what not. Netflix has everything under a single roof.
The appetite for OTT content in the Indian market is huge and is continuously on the rise due to the increasing availability of the internet to the common folks. However, television has still not lost its value in India, and people are still in the habit of consuming content through DTH services.
Tata Sky, which successfully maintained its pioneering position in the DTH industry, introduced OTT services two years back. With its rebranding to Tata Play, the company wants to strengthen its OTT and DTH services. With the inclusion of Netflix, it has given itself a headstart in the journey.
Let’s see how the fusion of Tata Play and Netflix will be beneficial to viewers.
Let’s Take a Quick Look at the Rebranding
“Play” in Tata Play signifies ease, fun, and simplicity, which can be linked to the Tata brand, one of India’s most widely-known and versatile brands.
The new brand colours purple and pink, along with white and dark blue, stand for vibrance and youthfulness and make the overall identity distinct and unique. Anurag Kumar, the Chief Communications Officer of Tata Play, says that Tata Play brings users fun, flexibility, personalisation, freedom, innovation, quality and connection.
Tata Play Netflix Combo
Netflix has been added to the DTH plans to create the new Tata Play Netflix Combo subscription packs. The combo packs will include live TV channels along with Netflix through many different bundles.
The combos will let users select from the Basic, Standard and Premium plans of Netflix to open doors to unlimited quality content the platform has to offer. Be it Squid Game, Red Notice, Little Things or your all-time favourite F.R.I.E.N.D.S – you will have uninterrupted access to high-definition content through your TV and other devices.
Go Jingalala with Netflix
Binge-watching goes hand in hand with Netflix. The millennials and Gen-Zs have already adopted this trend, and now it’s time we addict our previous generation to this. Our parents are often not that tech-savvy, so they prefer to stick to TVs. Now, with Tata Play bringing in Netflix to TVs, our folks will also be hooked on binge-ing.
So, what are you waiting for till now? Get a new DTH connection of Tata Play and subscribe to the Tata Play Netflix Combo packs. So, it’s Netflix and chill or just nothing!