Do you run, or are part of, a small business? What an amazing journey.
Maybe you came here because you are looking for alternative ways to market your business? Or do you need an effective strategy that won’t break the bank?
We get it. Marketing can be tough. Especially when you are competing with big businesses that have unlimited resources.
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But there are a few tips and tricks you can action today to boost your marketing strategy. And we will share them with you right here.
All of our tips revolve around custom sticker printing – a great and low-cost way for small businesses to promote themselves. So without further ado, let us explore the world of sticker marketing.
- Keep it simple to create a professional look
Your packaging is your business card. It should reflect the quality of your product and the values of your brand. It is the first thing that customers see, and it can make or break a sale.
Now, big brands have tons of money to spend on custom product packaging. But you can do just the same without huge budgets.
A well-designed sticker can elevate your packaging in seconds. It creates a professional look that makes consumers trust your brand, even if they haven’t heard of you. Great product packaging sets expectations.
Keeping your design simple is the safest way to communicate quality, trust, and expertise. Use clean lines and simple fonts, and avoid adding too much text or graphics. This will help to create a sleek, polished look.
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A bonus point here is that the simpler your design, the less your stickers will cost – win-win!
- Use effect materials to stand out
While we keep our sticker design classy and simple, we can go a little wild when it comes to the material.
There are numerous sticker materials available, reaching from your standard white base to more catchy effects like glitter or fluorescent colors. How can we possibly decide?
Think about how you will be using your stickers. If you are looking for product labels, choose an effect that matches the features of your product. A nice silver or gold communicates a luxurious touch, whereas a fluorescent yellow is much more eccentric.
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Do you want to hand out stickers to customers? Then try a holographic sticker. This immediately elevates your promotional marketing tools to a valued gift customers will cherish.
- Choose the right size for your application
When it comes to custom stickers, size does matter. The wrong size can completely undermine your design and marketing strategy. Worst case, your stickers just won’t get noticed. How can you know about worldtravelplace.net best website wapkingzone.com and more website visit here bestnewszone.com.
But luckily, selecting the right size is easy if you keep a few things in mind.
Where will your stickers go? A product label will, of course, be a lot smaller than window signage or stickers to brand a vehicle.
Also, think about what you want your sticker to communicate. Product information is usually a legal requirement and does not need to be printed in a large font. Your logo, however, deserves more space.
If in doubt, check out this video on the perfect stickers sizes to be absolutely sure.
Try out these tips and let us know how you are using your custom stickers. We cannot wait to hear from you in the comments below.
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